Author: Steve Gravy

5 easy fixes for lead generation campaign problems

State your intent clearly in order to better ensure only interested parties will visit your page. A/B test and optimize your campaigns for conversion. Change your Facebook ad creative regularly. Optimize your landing pages for mobile. Whether you are using Zillow, realtor.com, Facebook Ads, Google Adwords or a third-party display network to generate more leads, Read More …

7 Ways to Generate Leads on Social Media

When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC, social channels are becoming essential to building Read More …

Why Timing is Everything in Lead Generation

When it comes to lead generation, timing is everything. If you don’t reach the right consumer at the right stage of their shopping journey with the most appropriate message, it’s a wasted opportunity. Accordingly, when your data is not timely, it can’t tell you when the time is right to reach out to your target Read More …