33% of email recipients open email based on subject line alone !

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Here some nice numbers that will help you for your next mailing !

  • 33% of email recipients open email based on subject line alone
  • 69% of email recipients report email as SPAM based solely on the subject line
  • 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max.
  • Emails with “You” in the subject line were opened 5% less than those without
  • Emails with “Free” in the subject line were opened 10% more than those without.
  • Emails with “Quick” in the subject line were opened 17% less than those without
  • Emails with “Tomorrow” in the subject line were opened 10% more than those without
  • Emails with “Meeting” in the subject line were opened 7% less than those without.
  • Emails with no subject all together were opened 8% more than those with a subject line.
  • Emails with “fw:” in the subject line were opened 17% less than those without
  • 18.7% decrease in open rates when the word “newsletter” is used in subject lines.
  • 61.8% increase in opens when using the word “alert” in subject lines.
  • Using the words “Sale,” “New,” or “Video” in subject lines boost open rates.
  • Using “Daily” or “Weekly” in subject lines boosts open rates whereas “Monthly” hurts them
  • The top five subject lines in a recent study all included “Re:” .
  • Subject lines with 30 or fewer characters have an above average open rate.
  • Subject lines with 3 or more words are opened 15% less than those with 1-2.
  • Personalized subject lines are 22.2% more likely to be opened.
  • Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.

source : SIDEKICK

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